Case study: Harper Try

Harper helped TOAST
‍turn browsers into buyers.

By bringing the fitting room online. TOAST customers try at home, keep what they love and send the rest back — with nothing to pay upfront.

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The voice

“[Quote to be inserted here, reflecting TOAST's perspective on the partnership and its impact.]”

Rosie McKissock, Brand Director, TOAST

Pending brand sign-off

The problem

The things that sell TOAST are the things a screen can't show.

TOAST makes considered, quality-led clothing and homeware — pieces a customer wants to feel, hold and try before committing to. Online, at a considered price point, that reassurance is missing at the moment of purchase, and first-time customers have no feel yet for how TOAST cuts and sizes.

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The product

Try at home. Pay for what you keep.

Harper Try lets TOAST's customers order with no upfront payment, try everything at home exactly as they would in a changing room, and pay only for what they keep. The five-day decision window isn't a restriction: unkept items are back on the shelf and resold at full price before the season moves on. It's confidence, without credit.

How Harper Try works

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The results

Harper Try helped turn browsers into buyers.

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Where it matters most

Hardest to sell online. Easiest to win with trying first.

Trousers, tops, knitwear, footwear, and outerwear are TOAST's top-selling categories through Harper Try, and that's no coincidence. These are the pieces where fit is least predictable and fabric only tells the truth in person. Removing that uncertainty doesn't just convert a sale: it builds confidence, trust, and loyalty that brings customers back.

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Easy to integrate