Case study: Harper Try

Harper helped TOAST
‍turn browsers into buyers.

By bringing the fitting room online. TOAST customers try at home, keep what they love and send the rest back — with nothing to pay upfront.

67%

Delayed or didn't buy without it

89%

More likely to shop again

NPS 82

World class

The voice

“[Quote to be inserted here, reflecting TOAST's perspective on the partnership and its impact.]”

Rosie McKissock, Brand Director, TOAST

Pending brand sign-off

The problem

The things that sell TOAST are the things a screen can't show.

TOAST makes considered, quality-led clothing and homeware — pieces a customer wants to feel, hold and try before committing to. Online, at a considered price point, that reassurance is missing at the moment of purchase, and first-time customers have no feel yet for how TOAST cuts and sizes.

Fit you can't judge from a photo

How a piece cuts and sits only tells the truth in person, especially for customers ordering TOAST for the first time.

Cloth you can't feel

Fabric, weight and finish are half the reason to buy TOAST. A screen can show them, never let you feel them.

A considered price, paid on faith

Committing to a higher price point on something you haven't been able to try is a real hesitation before checkout.

The product

Try at home. Pay for what you keep.

Harper Try lets TOAST's customers order with no upfront payment, try everything at home exactly as they would in a changing room, and pay only for what they keep. The five-day decision window isn't a restriction: unkept items are back on the shelf and resold at full price before the season moves on. It's confidence, without credit.

How Harper Try works

Shop your pieces

No payment taken at checkout

Try at home

Five days to decide, no rush

Send off returns

Back on the shelf, fast

Payment taken

Only for what's kept

The results

Harper Try helped turn browsers into buyers.

67%

From the order-confirmation survey: customers who said they would have delayed or not ordered at all without the service.

Would have delayed or not purchased without Harper Try

+21%

Harper Try consistently overindexes on first-time TOAST shoppers. Carried from the original draft, to re-check against current TOAST data.

Uplift in new customers

NPS 82

From surveyed Harper Try customers.

Rated World Class

Where it matters most

Hardest to sell online. Easiest to win with trying first.

Trousers, tops, knitwear, footwear, and outerwear are TOAST's top-selling categories through Harper Try, and that's no coincidence. These are the pieces where fit is least predictable and fabric only tells the truth in person. Removing that uncertainty doesn't just convert a sale: it builds confidence, trust, and loyalty that brings customers back.

Trousers

Fit & length

Tops

Drape & fit

Knitwear

Weight & feel

Footwear

Fit varies by brand

Outerwear

Cut & silhouette

Easy to integrate

Live in days, not months. No disruption to what's already running.

[TBC]

OAST's own integration, from kickoff to live

<1 week

Typical time for a Harper integration to go live

1 hour

Fastest Harper integration on record, via our Shopify plug-in

Major commerce platforms supported, plug-in or API

Works with any major commerce platform

No items found.

Find what matters to you

Four ways confidence shows up. Which is yours?

Finance & Leadership

Growth & Acquisition

Marketing & CRM

New customers & loyalty

Operations & merchandising

Returns & stock efficiency

Brand, PR & comms

Brand & experience

Growth & Acquisition

67%

Would have delayed or not purchased without Harper Try

From the order-confirmation survey: customers who said they would have delayed or not ordered at all without the service.

New customers & loyalty

+21%

More new customers, at a lower cost to acquire

Harper Try consistently overindexes on first-time TOAST shoppers, and every conversion through the channel lowers blended acquisition cost. 89% of customers also say they're more likely to shop with TOAST again.

Returns & stock efficiency

18%

Unkept stock resold faster, in season

Unkept items are back on the shelf and resold in season at full price, 18% faster — stock working, not sitting.

Brand & experience

PS 82

Rated World Class, from 234 Harper Try customers

Service quality customers actually notice: a last-mile experience that shapes how a brand is perceived, not just how it converts.

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